Our content strategy leverages the benefits of natural search by giving your customers the most desirable information and unique selling points of the business.
Our development process begins with understanding your business, market, and personality. We conduct extensive research for consumer search patterns in your market, including destination terms and things to do, ensuring your website and digital platform deliver content relevant to consumer interests while highlighting the unique selling points of your business.
Our content team writes in multiple flavors and tones depending on the brand’s voice and preferences. All content is generated and optimized for consumers, and follows search engine best practices. The content is tested against authentication software to ensure originality for search engine optimization and to prevent duplicate content penalties.
We establish your preference for writing style through an understanding of branding guidelines and audience personality. We present 3-5 sample writing styles, from which you select the style and tone to reach your customer.
We provide clients with an outline and documentation of what data and business and market analysis is needed so that you can provide a creative brief to our writing team.
Digital Panda reviews the data received and prepares a relevant content strategy to the brand’s specific needs, location/market, lines of business, and revenue generators.
We write content for per your website guidelines. Content includes the meta title and description tags, headers, subheads, alt tags (images), and all the body content, unless otherwise specified by the client.
Digital Panda runs all the content through plagiarism detection software to ensure that the content is original and unique.
Digital Panda’s QA team and content manager review the content prior to programming in your CMS.
Digital Panda’s team will upload content into the CMS and set as inactive pending your approval.
Any changes recommended by you are incorporated and the content is reloaded for final approval.