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Content
Creative and Search Driven Website Content Writing
- Multiple writing styles and tones designed around your voice, identity and style
- Original content that is search optimized using best practices
- Tested and verified with authentication software to ensure originality
- Deep experience with over 2,000 websites and major brands including Hyatt Hotels & Resorts, Wyndham Worldwide, Best Western International, and La Quinta
Letting your brand and your value shine
We bring your value proposition to life
Our content strategy leverages the benefits of natural search by giving your customers the most desirable information and unique selling points of the business.
- Reinforcing your brand strategy on the web
- Designed around your messaging
- Reflects your business identity and audience personas
Creation inspired by insight
Research
Our development process begins with understanding your business, market, and personality. We conduct extensive research for consumer search patterns in your market, including destination terms and things to do, ensuring your website and digital platform deliver content relevant to consumer interests while highlighting the unique selling points of your business.
- Research-based approach
- Rooted in your brand and persona
- Relevant and engaging content
Content that reflects your brand
Your content, your voice
Our content team writes in multiple flavors and tones depending on the brand’s voice and preferences. All content is generated and optimized for consumers, and follows search engine best practices. The content is tested against authentication software to ensure originality for search engine optimization and to prevent duplicate content penalties.
- Content written around your brand, voice and style
- Optimized and organized for easy consumption and usability
- Tested for originality and uniqueness
Our Content Process:
Establish Preference On Writing Style
We establish your preference for writing style through an understanding of branding guidelines and audience personality. We present 3-5 sample writing styles, from which you select the style and tone to reach your customer.
Gathering Of Data
We provide clients with an outline and documentation of what data and business and market analysis is needed so that you can provide a creative brief to our writing team.
Strategy
Digital Panda reviews the data received and prepares a relevant content strategy to the brand’s specific needs, location/market, lines of business, and revenue generators.
Search Engine Optimized Content
We write content for per your website guidelines. Content includes the meta title and description tags, headers, subheads, alt tags (images), and all the body content, unless otherwise specified by the client.
Testing For Duplicate Content
Digital Panda runs all the content through plagiarism detection software to ensure that the content is original and unique.
Quality Assurance Review
Digital Panda’s QA team and content manager review the content prior to programming in your CMS.
Programming
Digital Panda’s team will upload content into the CMS and set as inactive pending your approval.
Client Approval
Any changes recommended by you are incorporated and the content is reloaded for final approval.
Stay Ahead With Us
Your privacy and security are a top priority. We will not distribute or sell your personal information to any third parties. Please visit our privacy policy page to contact us to review or delete data collected.