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Social Media Marketing

Social Media Marketing for Hotels, Retail & Financial Services

Social media is the natural extension of your business. Engage with your target audience to inspire real-life conversion. It is human nature to share what you like, and we make sure our clients get talked about, liked, and shared. We enhance your social engagement, your outreach and your web presence with social signals that drive community engagement and bring the business into focus. 

1. Profiles Optimization

Optimize your social media profile, get the most from consumer engagement.

2. Social Content Creation

Take the headache out of creating socially sharing and engaging content - with Digital Panda.

3. Social Media Contests

Get likes, shares and engage with your consumers through contests.

4. Social Media Postings

Social media postings made easy with included access to Milestone Social.

5. Social Media Analytics

Get in-depth analysis and understanding of your social media presence and performance.

There are so many factors that go into managing the perfect social media marketing campaigns

Content
Ratio
Timing
Targeting
Branding
Tone of voice
Influencer marketing
Re-marketing
Buyer persona research
Goal setting
Measuring

We know you’re reading this because you want to grow your business through the power of social media. You are right to look in this direction because the first step of all Marketing is attention, you can’t build relationships or sell without peoples’ attention. Because Social media is used by over a 3 billion people and on average people spend over 2 hours on them every day, this is where your customers’ attention is.

Rather than spending tens of thousands on TV adverts to get the same reach, social media allows you to not only get in front of your potential customers but also build relationships with two way conversations.

Believe it or not, there is a lot of thought and planning that goes into making the most out of social media. Many businesses start a Facebook, Twitter or LinkedIn page, create a few posts and never return. The result is a waste of valuable time and in some cases, it can give a negative impression of your brand by being half-hearted.

Before we start any campaign or create a proposal we understand the following

In-house resources
Goals
Competition
Target Audience (buyer personas)

 

Once we have a full understanding of the above we can then provide a bespoke proposal to suit your business. The pricing can vary due to the bespoke nature of our approach.

If you aren’t sure whether you need an external agency helping you and where they maybe able to help, let us carry out a free video recorded review before any meeting takes place.

“Social media is changing the way we communicate and the way we are perceived, both positively and negatively. Every time you post a photo, or update your status, you are contributing to your own digital footprint and personal brand.” 

Amy Jo Martin

We know you’re reading this because you want to grow your business through the power of social media. You are right to look in this direction because the first step of all Marketing is attention, you can’t build relationships or sell without peoples’ attention. Because Social media is used by over a billion people and on average people spend over 2 hours on them every day, this is where your customers’ attention is.

Rather than spending tens of thousands on TV adverts to get the same reach, social media allows you to not only get in front of your potential customers but also build relationships with two way conversations.

Believe it or not, there is a lot of thought and planning that goes into making the most out of social media. Many businesses start a Facebook, Twitter or LinkedIn page, create a few posts and never return. The result is a waste of valuable time and in some cases, it can give a negative impression of your brand by being half-hearted.

Social Media Management and Marketing

As a specialist social media agency, we help B2B, B2C and e-commerce businesses of all sizes with their social media needs and requirements. This includes researching your target market, creating and distributing daily content, managing your reputation, and analysing the performance of your social media strategy…

Audience Research and Planning

Before we can create a social media strategy to suit your business, we conduct market, competitor and audience research. This allows us to see how social media can benefit your business, which platforms you should be using and what sort of content your target market is sharing. We do this by:

  • Identifying your target audience through online market research
  • Analysing your competitors’ social media presence and tactics
  • Conducting research into the content available and needed in your niche

Content Creation and Scheduling

Before we can create a social media strategy to suit your business, we conduct market, competitor and audience research. This allows us to see how social media can benefit your business, which platforms you should be using and what sort of content your target market is sharing. We do this by:

  • Identifying your target audience through online market research
  • Analysing your competitors’ social media presence and tactics
  • Conducting research into the content available and needed in your niche

Community Management

Spending hours on the phone calling your customers – especially when they’re at work and don’t have time to talk – is incredibly counter-productive. Social media enables your business to have direct, one-to-one interaction with your customers and prospects. We help manage your community and reputation by:

  • Growing your audience on social media
  • Monitoring and responding to customer queries through social media
  • Ensuring that our responses adopt your brand’s voice
  • Directing your customers to the most relevant points of contact

Monthly Reporting

Your business needs to know that the strategies and tactics we use are working. That’s why we produce monthly reports outlining the performance of your social media profiles and pages:

  • Breaking down the activities we have undertaken
  • Highlighting levels of engagement through your social media channels
  • Measuring social traffic to your site
  • Making suggestions for improvements to your social media strategy

FAQ

Why should I care about investing into social media marketing services for my business?

With over 1.28 Billion monthly active users, Facebook could be the third largest nation in the world! While more than 300 million photos are uploaded on Facebook every day, content worth 100+ hours is shared on YouTube every minute! With so much activity, the difficulty lies in tapping into this enormous potential of the social networks. Without a sound social media marketing strategy, you run the risk of wasting your resources. As your social media marketing partner, Digital Panda helps you in establishing your social ubiquity and relishing higher profitability.

Is social media marketing really worth it?

Social Media, one of the greatest transformations of the digital generation, offers bountiful opportunities to engage with your stakeholders; activate brand enthusiasm and, ultimately, build universal brand equity. On the flip side, it is practically impossible to measure the ROI of your social media reach since human interactions are unquantifiable. The better idea, hence, is to weigh the Return on Engagement (ROE) of your social campaign. 

 

Why should I choose Digital Panda social media marketing services?

Digital Panda with its streamlined social media solutions, helps you unleash impactful strategies that enable you to enhance your brand recognition and augment your ROE. With continuous monitoring, analysis and out-of-the-box deliverables we strive to make your brand go viral on the web. In modern digital age, where your database is your rialto, nothing magnetizes your customers more than peer recommendations. Such ‘tried-and-tested’ referrals are mightier than your sharpest advertisement message. We, at Digital Panda, view your social media marketing as a commitment, and not merely a campaign. We strive to provide you an access to an über-connected marketplace where your customers are your social media head. 

Should my business be present on all social media websites?

We know that social marketing is not necessarily the right match for all companies. And that not every social media is right for your company. So as your reliable colleague, we will establish the best social platform for you; by combining the extensive research and analysis with our wealth of domain experience. Would you rather continue squandering or pick the ball and run with it? Reach us TODAY!

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