What’s all the chatter about content marketing services?
25% of the marketing mix of the most successful brands across the globe is primarily focused on ‘Content’. And nearly 65% of the content distributed and promoted by them is original and unique to their brands. Take a leaf from their book and realign your marketing strategy for the Next Gen consumers on the Web! Today’s smart consumers look for meaningful value addition from a company or brand rather than blatant advertising. Nearly 20% of their time on the Internet is spent on content-led websites. Moreover, with Mobile Internet poised to overtake desktop usage, the users want informative and entertaining content to read ‘on the go’. After all, interesting content is one of the top 3 reasons why people follow brands on social media sites and across the web, in general. You can enrich your business’ digital presence and enhance customer perceptions by executing our personalized content marketing strategies.
How is content marketing better than traditional marketing and advertising?
Traditional marketing techniques are being trumped by content marketing strategies. An average person spends 8 seconds on a billboard and 30 seconds on a TV or radio advertisement. But a whopping 25 minutes are spent on reading a content marketing title. At Digital Panda, the best digital marketing firm in India, we help you create a deeper connect with your target audience by distributing interesting and relevant content for and about you across various platforms on the Internet. Creating original online content for your consumers, we position you as the favorite source of like-able and shareable information. This, in turn, will lead to increased brand awareness and will nudge purchase decisions in your favor.
How will Digital Panda approach my content marketing campaign?
Good content works as a strong customer magnet. Did you know that content marketing can have positive impact on purchase decisions of 43% consumers and make 48% consumers more positive towards the brand itself? What an effective content marketing strategy does is build a relationship with your target consumers. We establish you as a leader in online conversations surrounding relevant topics that draw the attention and admiration of potential customers.
What comprises of content marketing services?
Our content marketing team comprises of experts in content creation and promotion, who know what your target consumers are looking for on the Internet. By providing useful content through the most effective channels to your consumers, we are not only helping you acquire new customers but also making existing customers more loyal towards you. Whether it is through web content, blogs, videos, Infographics, e-newsletters or pages on social media sites, our content marketing techniques will push you to the top of your customer’s consideration. Want to know more about how we can make your online business skyrocket through the niche? Discover the power of our content marketing services customized for your specific requirements. Connect with us now!