Drive higher click-through (CTR) with shopping ads vs. simple text ads by leveraging the power of photo-based shopping ads.
Feature product information directly in your ads and assist in the shopping decision-making process. Show products related to direct consumer searches and provide consumers with the ability to scan through your product offerings before they even land on your page, driving a more qualified visitor upon click-through.
Shopping ads use product attributes defined in Merchant Center data feeds to show ads relevant to consumer searches. This makes managing campaigns simple. You can browse your product inventory directly within AdWords and group products for items to bid on.
Display multiple shopping ads for any given user search and benefit from shopping and text ads appearing on the same SERP. This leads to wider reach and broader consumer exposure.
Measure product performance at multiple levels of detail. Measure clicks for specific brands, specific product types or for specific products. Benchmark your performance against others in your industry and identify new opportunities with bid simulations.