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Shopping Engines
Shopping Engines & Google Shopping Ads
A picture is worth a thousand words
Drive traffic
Drive higher click-through (CTR) with shopping ads vs. simple text ads by leveraging the power of photo-based shopping ads.
- Photo-based shopping ads
- Higher engagement than text ads
Get found for what people want to buy
Drive leads
Feature product information directly in your ads and assist in the shopping decision-making process. Show products related to direct consumer searches and provide consumers with the ability to scan through your product offerings before they even land on your page, driving a more qualified visitor upon click-through.
- Feature product info right in your ad
- Show products related to searches
- Drive more qualified visitors
Sell what you have and what they want
Manage campaigns easily
Shopping ads use product attributes defined in Merchant Center data feeds to show ads relevant to consumer searches. This makes managing campaigns simple. You can browse your product inventory directly within AdWords and group products for items to bid on.
- Show ads relevant to consumer searches
- Leverage product inventory in ad bids
Get in front of everyone
More reach
Display multiple shopping ads for any given user search and benefit from shopping and text ads appearing on the same SERP. This leads to wider reach and broader consumer exposure.
- Display multiple ads for a given search
- Leverage text and display ads
Measure, understand, change
Sophisticated reporting
Measure product performance at multiple levels of detail. Measure clicks for specific brands, specific product types or for specific products. Benchmark your performance against others in your industry and identify new opportunities with bid simulations.
- Measure brand-specific clicks
- Measure product-specific data
- Benchmark against others
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