Meta-search Advertising

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Metasearch

Hotel Metasearch Advertising & Booking

Metasearch engines aggregate rates and availability from numerous sources such as participating booking engines and OTAs. An ad on metasearch allows for a less costly booking compared to the commission-based OTA channels that also appear in metasearch ads.
 

TripAdvisor

With more than 375 million unique monthly visitors, TripAdvisor is the world’s largest travel site. TripAdvisor metasearch ads ensure your brand is prominent in searches allowing you to compete with directly with hotels as well as with OTAs.

TripAdvisor Instant Book

The world’s largest OTA-alternative now lets consumers book directly from within metasearch listings. This strategy is a powerful weapon in the arsenal of any hospitality company in competing with OTAs.

Google Hotel Ads

Google Hotel Finder is a great way to have your advertisement appear across the Google product ecosystem. Google Hotel Ads can appear within the search results as well as in Google Maps, making it an effective strategy in leveraging the world’s most popular search engine.

Trivago

Trivago is a metasearch engine based in Germany with a heavy market share in Europe and growing popularity in the U.S. Allocating budget to Trivago metasearch ads allows hotels to capture a wide audience in an emerging platform.

Kayak

With more than million monthly visitors, Kayak is an increasingly popular metasearch sites for consumers. It’s an exceptional place for hospitality companies to compete directly against OTAs.

Travel Site Banner Ads

Saturating the travel space is an excellent strategy with Digital Panda banner ads that span multiple travel sites like TripAdvisor, Kayak, and Priceline. Get home page placement, remarketing, takeovers, and options for mobile and video ads.

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