What is SEO and Why SEO Is Important
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Every online business wants to be successful by the success of an online business depends upon many factors and Search Engine Optimization is one of them. It is important for businesses to understand SEO, how to make it work for your business and the potential it has in terms of generating free traffic for the website. We have created this guide to help you understand what is SEO and it’s importance for your business.
What is SEO?
SEO stands for Search Engine Optimization. SEO helps businesses to rank higher in search engines’ organic results by following and implementing a set of rules that help in optimizing your website. It is not a quick fix rather a constant optimization of your website is required which helps in ranking higher than your competitors and generating traffic organically from search engines.
SEO is all about improving your website’s quality. The attention span of online users is constantly decreasing and you have about 3 secs to grab hold of their interest to keep them on your website. And, if your website takes longer than 3 seconds to just load up completely, then you’ve lost the interest of the unique visitor. Therefore, SEO is really important and critical for the success for your business. With SEO, you can make your website faster, easier to navigate and user-friendly to not only keep them on your website longer than 3 seconds but also to keep them coming back for more. There are a number of rules, stages and a set of controls that make up the whole framework of SEO.
Importance of SEO
Just like you and me, every day millions of users visit search engines looking for information. And, they end up selecting one of the top 5 results that appear in the search engines. And, every business is competing for the top positions on search results which has made it really competitive for businesses. This is where SEO plays an important role in your business marketing and that’s the reason why every business needs to do SEO.
SEO is not limited to getting you the top spots on the search engine results pages (SERP) but also helps in improving the overall user experience and website. Appearing on the top of the search results helps build trust.
Users are more likely to promote your website on social media platforms if they find you on the top of the search results.
Main stages of SEO Process
SEO includes the following 3 main stages of processes:
1) Technical SEO
It involves configuring your website settings to make search engine crawling easier so that your website can be indexed properly. If done correctly, you may never have to do it again but if done incorrectly, it can cause a negative impact on your search engine rankings.
2) On-site SEO
It provides search engine crawlers better understand the meaning and context of the website content. In this stage you need to deal with title, heading, internal links, images, alt image text, meta tags such as title, description, keywords, etc., structured data markup and other techniques that can help search engines to understand your website better. On-page SEO is also referred to as Content SEO.
3) Off-site SEO
It involves link building and promoting your website to improve ranking position. It is counted in terms of the number of backlinks a website has received. Backlinks build trust and can greatly affect your ranking positing.
As you must have heard, Content is King and the success or failure of your online business depends greatly on the quality of the content with or without SEO. The chances of succeeding are maximized with high quality content and SEO gives the website an extra boost.
If you need help with your digital marketing needs, website development, SEO, etc., feel free to contact us on email@example.com or fill out the form by clicking at the button below and a member of our team will be at your service.
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