What Is Schema and Why Schema Is Important for Online Businesses?
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We have compiled this guide to help you understand why schemas are important for your online presence and how your business can benefit by using schemas in your web content.
If you are a local business then you should be focused on providing your basic information to your potential customers quickly and easily. Your potential customers often go and search for local businesses near them on search engines and if you are able to provide your basic information such as address, phone, website, etc. to your potential customers easily then not only will your local business survive, it will also help you get more and more business from your customers. Schemas can greatly enhance your business as they help offer a more user-friendly experience. That’s the reason, implementing schemas on your website content is an important part of digital marketing for local businesses.
What are Schemas?
In simple words, schemas are structured microdata that help search engines such as Google, Bing, and Yahoo to better understand your web content. Search engines are able to create and provide improved descriptions of your business and content in search results when you start adding schemas to your web content. These improved descriptions help in creating a richer experience for users and are often called ‘rich snippets’.
Schema markup not only provides precise and specific information about the website content to the search engines but also helps in improving the overall user-experience by providing improved search results. Search engines are able to understand and rank your web pages better with the help of schemas when a potential customer searches for your information. With the help of schemas, you are able to provide more information about your company to your users directly on the search pages.
Below we have mentioned a few different types of schemas that you can include but you can create schemas across a wide variety of topics as there are literally hundreds of schemas available:
- Health and medical types: notes on the health and medical types under MedicalEntity.
- Place, LocalBusiness, Restaurant …
- Product, Offer, AggregateOffer
- Review, AggregateRating
Users are able to easily find web content that includes schema markup. Users are able to learn more details about your business without even clicking on your page directly. To help you understand schema better, we have listed 2 examples below:
Schemas on the IMDB website gives users an instant glance at the overall rating of a movie:
Schemas allow banks to publish accurate address information and hours of operation:
Schemas play an important part in the success of your business when it comes to online search. With the use of schemas, your customers have to put in less effort in order to find your business online in searches that they end up clicking on your links and purchasing from you.
Schemas help in providing all the information that the user needs directly on the search results pages. Schema markup allows search engines and users to quickly figure out what your web page and content is specifically about. You can provide information such as your address, rates, reviews, etc. easily to your users directly on the search pages.
With the help of schema markups, you can reach the right audience as it helps search engines and users to understand the context of your web pages. Users are able to find answers to their questions easily without having the need to go back and forth on pages.
In the online world, getting users to visit your website is important to the growth of your business. But how does one stand out from the crowd? How does a company get ahead of the extensive competition? Your company needs SEO to make your content easily discoverable and attract more attention so that you can get ahead. And, this is where schemas play an important role along with the basic techniques of SEO such as title tags, meta descriptions, etc.
Search display has significantly changed with people now asking questions and there’s plenty of rich results so businesses that embrace schema will attract more traffic. According to Google, structured data improves the appearance of your pages in the search results.
Businesses can implement schemas easily by adding microdata to their website pages. But before you start, you need to be clear and precise about the type of content that you offer on your web pages. This will allow you to figure out the ‘item type’ content for your page.
Let’s take a look at the following example to help you better understand how and where to add schema markups.
You current website code might look like below:
<h2>The best salon in London!</h2>
<p>221B Baker Street</p>
<p>Tel: +44 12 3456 7890</p>
<p><a href=”http://www.luxurysalon.co.uk/rates”>Click here to view our best services!</a></p>
<p>We’re open: </p>
<p>Mon-Sat 11am – 10:30pm</p>
<p>Sun: 10pm – 3pm</p>
Now, you simply need to add tag
to the parts that you want to emphasize. f If you are new to coding and looking for more information on schema markups, visit schema.org. There you will find all the information that you might need with examples on how to use different item types which makes it really easy for you to implement in to your web pages.
Using the previous example, if you want to tag the name of the business, you can simply us the ‘itemprop’ tag as shown below:
<h1 itemprop=”name”>Luxury Salon</h1>
Similarly, you can tag the rest of the page accordingly where you want to make appropriate references. We recommend checking our schema.org to find specific examples to help you guide along the process.
Alternatively, we at DigitalPanda can help you implement schemas to your entire website.
Schema markups are helpful in structuring your data so that search engines can provide useful information to the users and are an excellent way for your business to stand out from the crowd. Even though there is no direct correlation between schemas and ranking yet they are incredibly important in making your webpages as effective as possible.
If you need help with your digital marketing needs, website development, schema, SEO, etc., feel free to contact us on email@example.com or fill out the form by clicking at the button below and a member of our team will be at your service.
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