Learn How To Create A Social Media Content Calendar
Reading Time: 5 minutes
In the previous article, we gave you 5 Reasons Why You Need A Social Media Content Calendar. Now, we are going to show you how you can create a social media content calendar to take your social media presence and engagement to the next level.
Step 1: Conducting a social media audit
It is really important to conduct a social media audit before creating a social media content calendar. There are numerous strategies already working pretty well that you can simply include in your social media plan. It is also recommended to go through your existing social media plan to check if there are any new growth opportunities you can find. You can also check out our article on Learn 6 Steps To Conduct A Social Media Audit (includes a free template) to get more in depth knowledge or you can simply follow your own social media audit checklist too.
Following is a list of data points that you should be collecting and analyzing when conduction your social media audit:
- Any content or profiles that are now outdated
- Demographics, devices used, country, time spent, etc. of your audience
- Rank the performance of your channels and content in terms of best and work performing channels and content
- Progress of your KPIs’
- Make a list of your top performing campaigns
- Make a list of your most efficient as well as the least efficient processes for managing social media
You will get a much better understanding of how you can optimize your social media efforts once you have figured out what is working and what is not working. This will also help you in understanding how your social media content calendar can help you with optimizing your social media strategy.
Step 2: Selected social media channels and analyze your competitors
Doing research on your competitors, a.k.a. Competitor analysis can give you a good idea about the strategy that might work well for you too. Competitor analysis will help you in creating your own social media content calendar structure. Once you’ve conducted research on your competitors, you will be able to understand the relevancy of certain platforms over others based on your business and niche. You do not need to be active on all the social media platforms out there, only the ones that will help your business the most. You can simply ignore the irrelevant platforms and focus completely on the ones that are really important to your business and niche.
There are many tools available to check out what types of content and platforms are performing best for your competitors. One such tool is BuzzSumo. You will see that it becomes really easy to decide the direction your social media marketing strategy should be focused on in terms of output and distribution once you have this information with you.
Step 3: Identify and use the right tools for your business
Based on the type of social media profiles and the content that you’re going to be creating, you need to identify and use the right tools for your business. There are a lot of tools that you can use but you do not need to use them all. You need to decide which tools you will be using based on the content that you want to create. At the same time, do not limit yourself with only content writing. You can consider creating explainer videos, infographics, etc. too. The reason being, the audience that you are trying to engage has a very short attention span which leaves you with a very little window to keep them engaged.
In order to identify the best tools for your business, you can ask yourself the following questions:
- Will this tool be simple enough to use for my business and provide a straightforward experience?
- Will this tool provide all the necessary functionality required?
- Is there customer support available when I need?
It would be totally counter-productive if you have to spend hours educating your team on how to use a new software. You need to select a tool that is easy and simple to use for everyone on your team.
Step 4: Manage social media in one place
There are many tools available now-a-days that allow you to manage all of your social media accounts in one place itself. We recommend using Later to manage your social media posts in one place. Try starting with the free plan and if you enjoy using it, which you will, upgrade to a paid plan for more options. Here are a few more social media management tools:
Step 5: Monitor the metrics
We highly recommend you to monitor your engagement levels, activity and audience growth using any SMM tool so that you can see what works and what doesn’t and fix the same asap. Most SMM tools provide these analytical data points. On SEMrush, you can compare your own performance vs your competitors to understand your effectiveness against your rivals.
The majority of your online success is based on your performance on social media. So, what are you waiting for now? Go and create a social media content calendar today.
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