7 Most Popular Digital Marketing Strategies to Boost Conversions
Reading Time: 10 minutes
There are many digital marketing tactics and options available for use. If you’re able to select and employ these digital marketing tactics to your business effectively then these will eventually improve your conversions.
Today, we are going to share with you some of the best practices before you start working on your content marketing efforts along with 9 most popular digital marketing strategies.
One of the most important digital marketing tactics is to set up and run a blog. Blogging is inexpensive and it is really easy to get started as it requires very little technical knowledge. But before you get started immediately, we want you to know that getting amazing results from blogging takes time and effort. You have got to remember that Rome wasn’t built in a day. So you have got to keep working and producing good quality content dedicated towards your target audience.
Always remember to create problem solving content that is original and plagiarism free. This will help you rank higher in Google search results as Google is constantly working on providing the best results to its users. If you follow the following guidelines that we have created for you, you will be able to build a long list of subscribers, and get a lot of engagement and shares.
a) Always plan before your write a blog post
It is a good tactic to always think before you start writing a blog post. Make notes on what information you want to share in your blog post, and what do you want your target audience to do with the information that you provide in the post. The information that you provide in your blog post should be relevant to the topic you have chosen. For example, if you are writing a blog post about wordpress themes then the content of your post should be created about and around wordpress themes.
It is also recommended to add a CTA (Call-to-Action) button in the blog post that will take the readers to an appropriate landing page where you can either capture their contact details (this is what you really want, trust me) so that you can constantly keep them interested in your brand or product/service. On the landing page, you can capture their Name, Email, Phone (optional, collect only if you have an app or you are going to send them SMS notifications about your products or services), etc.
The details that you capture are totally dependent on your requirements but the shorter the capture form is the better the conversion rate will be. And, if your on-going content is powerful to keep your readers coming back to you again and again for more and more relevant information then it would be really easy for you to collect further details from your readers, a.k.a. Subscribers.
In case you’re only looking for social shares and engagement, we recommend you to write more about the topics that are trending in your niche and encourage your readers to share those articles on social media websites.
b) Define and build your dream buyer personas
We can not emphasize enough on the fact that even before you get started on a blog post idea, you need to clearly define and build your dream buyer personas. It is important for you to build these personas before creating content as this will help you create good quality content that will help your dream buyers, a.k.a targeted audience. You need to build multiple dream buyer personas and then target these dream buyers with individual posts dedicated towards helping a particular persona of dream buyers at a time.
FYI, dream buyers are customers that are ideal customers for your business who you think will definitely be interested in your product/service. These are the best type of customers that you want for your business.
c) Maintain your branding guideline
You need to pay special attention when building your blog. Just like the rest of your website, you have to stick with the same fonts and color schemes on your blog too. Following the branding guidelines on your website, blog, social media, advertisements, etc. helps in maintaining the same brand values and overall messaging throughout.
d) Create a variety of posts each month
We recommend creating a variety of posts each month. Each post can be focused on a different topic. Some posts can be about industry experts, while others can be how-to articles, sponsored content on specific products and services, etc. Think of your blog as an industry trade magazine, and a trade magazine publisher would never publish just one or two types of content. You would mix things up. Create a whole lot of content spread across various industries and topics. And, if you can find a way to target your dream buyer personas with different industry topics then this will open up a whole new source of traffic for your brand.
e) Create a variety of content type
Okay, we are sure that you might be feeling confused right now but do not be confused. This does not mean creating content for different personas or topics. You need to create different types of content such as videos, image gallery based posts, slideshare posts, inforgraphics, etc.. We understand that this would mean putting in a lot of effort, yes but there’s no shortcuts to success. No Pain No Gain. And, afterall, success feels sweeter when the hustle is real.
2) Make a good social media strategy
According to many marketing strategists, having an active social media presence on LinkedIn, Twitter, and other social media platforms leads to brand familiarity. Once the brand has built familiarity, it becomes easier to close deals. Moreover, you can use social media to establish industry expertise, and build relationships. But you need to spend a lot of time on various social media platforms strategizing in order to get the results you want. Therefore, we have crafted the following social media strategy for you:
• Create a plan to use targeted keywords to reach out to your target audience
• Optimize website and social media posts for social media searches and search engines
• Find out and join relevant groups and chats
• Build relationships with specific companies
• Combine your existing marketing campaigns with your social media strategy
• Build a list of tools that can help with creation and promotion of social media posts
3) Email Newsletters
If you haven’t already then we recommend you to start sending our email newsletters as they are a great way of keeping your readers interested, updated with your brand, and to drive traffic to your website. But before you can do that, you need to start building a subscriber link.
There are plenty of email marketing apps available that you can use and the most popular one is Mailchimp to build your subscribers list and email them periodically. We have list a few best practices below for you to follow when starting with email newsletters:
• Always make sure that you provide an ‘Unsubscribe’ link in each of your email newsletters. The link should be easy to find and hopefully most of your recipients won’t be using it. We recommend you to insert the link at the end or bottom of your email.
• Always provide a brief disclaimer reminding the recipient that they are receiving the email because they subscribed to the newsletter emailing list.
• If your email is long then remember to provide an introduction section only with a link to your website where they can read the entire post.
• You can also provide a link to the original post on the website for subscribers who might not be a fan of regular HTML emails.
• If possible, include 3 to 6 different topics in each newsletter that you send out.
• Try to include some video content in your newsletters.
4) Video Content
Now-a-days, people have realized the true potential of using video content to generate leads. Video content marketing also helps in boosting SEO and create engagement. But there a few guidelines that you need to follow to get the most benefits out of your video marketing efforts:
• Create each video with a single purpose in mind
• Video should be short and to the point
• Create each video to target a specific group of your target audience
• Each video should be between 3-5 minutes in length
• Always invest in high quality videos
Here a few video creation ideas:
○ Introducing a new product
○ Demonstrating a new product
○ Share the history of your company
○ Showcase the key employees
5) Visual Content
We recommend using a lot of visuals such as infographics, pictures, and illustrations on your website, blogs, and social media accounts. Using visuals in your B2B or B2C marketing significantly increases the trust when people are able to associate faces with names. Include pictures of yourself and your team, especially, on your website. Visual content is not just attractive but it simplifies the learning as pictures can explain a point effectively which might take a lot of textual paragraphs on the other hand. That’s the reason, infographics, and pictures get a lot of shares and improve your overall engagement.
Finally, to boost SEO, remember to give meaningful names to the files that you upload throughout your website as well as blogs. For example, use official_website_logo.jpg instead of logo_123.jpg.
Creating infographics is a good idea as you can provide the readers a lot of information that is easily understandable. You can also explain really complex topics with infographics. Yes, it takes time and effort but you will get the most benefit by creating good quality informative infographics. We have mentioned a few points for you to remember below while creating infographics:
• Make clearly understandable infographics for your audience
• Share your infographics on social media targeting your audience
• Remember branding guidelines? Make sure you create your infographics keeping your branding guidelines in mind.
You can also start creating interactive infographics using advanced techniques once you and your team become more skilled. Learning to create interactive infographics takes time and effort. So keep going!
7) Mobile Apps
Having a mobile app for your brand is a convenient way for your customers to make purchases, review orders, and research products and services. However, creating and maintaining a mobile app can take both, a lot of time and money. And, if it works well then you will be glad that you made the effort of building a mobile app. But if it doesn’t then it might be embarrassing and a very costly mistake at the same time. Therefore, we have put together a list of tips for mobile app success.
• Beta test your mobile app at every step of the development process
• Constantly ask for feedback of the app from your users
• Include offline functionality in the app
• Finally, use analytics to track the number of downloads
You can use every one of the above-mentioned digital marketing tactics to build your brand and/or generate leads for your business, as long as you know your brand and your target audience.
We hope you liked this article and implement these digital marketing tactics to grow your brand.
Just like we consider you as our friend and share these digital marketing tactics with you, we recommend you to share this post on social media with your friends who might benefit from these tactics too. We wish you a lot of success.
If you need help with your digital marketing needs, website development, SEO, etc., feel free to contact us on firstname.lastname@example.org or fill out the form by clicking at the button below and a member of our team will be at your service.
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