10 Top Social Media Websites for Individuals and Businesses
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Social media platforms have become so popular that one-in-three people in the world are using one or the other social media platform. There are about 7.7 billion people in the world and about 3.5 billion people are online. We like being socially active and social media platforms and apps have made it possible for people to connect and network with each other.
If you are a business then you too can harness the power of social media to reach out to millions of customers within a heartbeat. Social media platforms and apps have not only helped business but also made real world connections with people. Now people fall in love without even meeting each other in person.
Social media sites have become an integral part of our lives. Whether you want to share your latest adventure with family and friends, showcase your lifestyle to the world, or just tell the world about your products. There’s a site for everyone. So, today we are going to discuss some of the most popular social media platforms and apps that you can start using today.
Launched in February 2004 by Mark Zuckerberg, Facebook is the biggest online social media company. You can connect with your friends or customers online. It is Free and you can post images, share your videos, follow your favorite celebrities, topics, communities, chat online, plan events, and connect with old friends. You can also start advertising your products and services in order to reach out to more and more relevant audiences. Advertising on Facebook is fairly simple and a lot cheaper in comparison to traditional methods of marketing. You can target the audience by location, demographics, interests, etc. and gain a lot of useful insights on your audience. You can use Facebook to increase your website traffic and boost SEO. You can reach billions of potential customers.
Launched on 6th October, 2010 and was acquired by Facebook in 2012 for US$1 Billion. Kevin Systrom and Mike Krieger created Instagram. It is a free photo and video sharing social networking app. You can upload photos or videos and share them with your followers or with your friends. You can easily edit photos, share videos, edit filters, tweak settings, engage with others, and explore too through the Instagram mobile app. You can even view, comment, and like posts shared by your friends on Instagram. You can also post your Instagram photos directly to Facebook, Tumblr, Twitter, Flickr, and Foursquare. Instagram does not have a proper desktop version. Instagram is available on Apple iOS, Android, and Windows Phone. More and more businesses and consumers are joining Instagram everyday. You can easily target and retarget your audience. You can also use many visual marketing features on Instagram to reach out to your audience. If you’re a business, then Instagram can help you engage with your audience on the social platform and increase the chance of bringing your customers back for repeat purchases.
Twitter was created by Jack Dorsey, Noah Glass, Biz Stone, and Evan Williams and launched in July 2006. It is a free microblogging social networking site that allows you to send and receive short posts called tweets up to 140 characters long. These tweets can be seen by anyone who has chosen to follow you. You can provide links to articles or videos in the tweets. If you are an unregistered user then you will only be able to read the tweets by others. The primary purpose of Twitter is to connect people and allow people to share their thoughts with a big audience. Twitter is centered around real-time conversation. It is less about social friendships.
Pinterest was created by Ben Silbermann, Evan Sharp and Paul Sciarra and launched in March 2010. Pinterest is a free social networking platform that allows users to visually share, and discover new interests by posting (known as ‘pinning’ on Pinterest) images or videos to their own or others’ boards. All types of businesses use Pinterest to promote its content. You can get products in front of potential customers easily to increase exposure.
Tumblr is a microblogging service founded by David Karp and Marco Arment in February 2007, and within two weeks the service had gained 75,000 users. You can use Tumblr to put all your blogs, pictures, mostly anything you want to share with other people in one single location. Tumblr is a network of millions of user-generated, personal Websites. It is a mix of a blogging platform such as WordPress and social networking platforms which allow users to create and post original content.
Snapchat was released as an Android app on October 29, 2012. On snapchat, users can exchange pictures and videos which are called snaps. These snaps disappear after they have been viewed. Snapchat connects you with your friends and the world. Over 180 million people use it every day. It’s advertised as a “new type of camera” because the essential function is to take a picture or video, add filters, lenses or other effects and share them with friends. A new study has revealed that among young singles, Snapchat is the most popular dating app. The app that thrives on disappearing messages is better for flirting and therefore the go-to for singles, especially younger ones.
TikTok was launched in September 2016, and within a short period of time has over 800 million active users worldwide which has made it one of the most popular apps in the world. TikTok was created by CEO Yiming Zhang.. TikTok allows you to share short lip-syncing and dance videos.
LinkedIn is the world’s largest professional network on the internet that was co-founded by Reid Hoffman and launched on May 5, 2003. LinkedIn is used for professional networking and career development. On Linkedin, not only you can network with other professionals and build your professional portfolio, you can also find a new job. You can use LinkedIn to find the right job or internship, connect and strengthen professional relationships , and learn the skills you need to succeed in your career.
YouTube was launched on February 14, 2005. You can not only view the videos shared by others but also upload videos of your own. YouTube is used by many companies and organizations to promote their business but the vast majority of YouTube videos are created and uploaded by amateurs. For many young people, YouTube is used to watch music videos, comedy shows, guides, recipes, hacks and more.
Quora was founded by Adam D’Angelo and Charlie Cheever in June 2009, but only launched on June 21, 2010. On Quora, not only you can gain knowledge but also share knowledge. You can ask questions and connect with people who contribute unique insights and quality answers. Therefore, we recommend using Quora to find advice, ideas, perspectives, explanations, and answers to things you’ve always wondered about.
There are many more social networking websites out there and many more come out everyday but in this article we have mentioned the top websites that you can use for both, personal and professional purposes.
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